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During the eleventh annual meeting of “Filiera Produzione Occhiali”, held in the enchanting venue of Castelbrando, the AIO (Italian Association of Opticians) presented Mirage with the +50 EXCELLENCE AWARD. The award is reserved for distinguished companies that have been working in the Italian eyewear manufacturing industry with innovation and excellence for more than 50 years.

This year’s annual event was organized by Eidos Communication and Cegeka, supported by Mido, in partnership with the Italian Association of Opticians and eyewear publications of L’Ottico, Blink, and Spex.

The meeting is the stage for a day of discussion, open communication, and sharing between production, distribution, and retail chains within the optical business including opticians, agents, lens and frame manufacturers, supply chain, professionals, consultants, communication, and marketing experts.

The event agenda was set with 4 round-table groups conversing on current trends within the eyewear industry, with time allotted for the AIO awards and networking.

Specifically, roundtable topics for this year’s event included:

– 100% MADE IN ITALY EYEWEAR: The birth of a Ministry of Enterprises and Made in Italy opens new scenarios and opportunities for companies.

– A SUSTAINABLE FUTURE FOR OPTICS AND EYEWEAR: The role of the optometrist, the issue of generational change, and the maintenance of skills throughout the supply chain.

– THE NEW EUROPEAN REGULATION ON MEDICAL DEVICES (MDR): What impact will it have on the supply chain?

– HOW IS EYEWEAR CREATED?: The secrets of creation revealed by Italian manufacturers.

For further information about the event:

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